Swarm! is happy to announce our first bicycle advocacy campaign: Ride to the Ride. For many of us riding to rides/races is done out of necessity: many of us just do not own cars. And once you see Los Angeles from that perspective you see what is possible. And it just so happens to improve our cycling and make the city a little greener.
Below is the text for the postcards that just came in the mail from Greener Printer. They've got that classic photo of Merckx that everyone loves in color on the front. Want to help get them out there? Stop by and see our friends at Orange 20 Bikes in Heliotrope Village and they'll flow you a handful. See you in the streets.
Below is the text for the postcards that just came in the mail from Greener Printer. They've got that classic photo of Merckx that everyone loves in color on the front. Want to help get them out there? Stop by and see our friends at Orange 20 Bikes in Heliotrope Village and they'll flow you a handful. See you in the streets.
The Great Eddy Merckx was asked what three things
one could do to be a better cyclist and he said
"Ride your bike, ride your bike, ride your bike"
Riding to the ride not only increases your mileage, fitness and experience, but each time you replace a car trip with a bike trip you:
Increase the visibility of cyclists: making the roads safer for everyone
Decrease pollution and smog: improving our air quality
Join us in improving the air and roads for cyclists by leaving your motor vehicle at home.
For more information on traveling by bike, see www.bikenow.org or the LA Bicycle Coaltion.
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